In order to promote sustainable development, we are launching more and more projects that support the circular economy. The challenge is to make better use of products and raw materials, to limit waste and conserve the planet’s natural resources.
It’s about breaking away from the linear economy — extracting resources, producing goods, using them and then throwing them away. We contribute to this shift by maximising the use of products and ensuring that they are recycled or refurbished at the end of their lifecycle.
With this in mind, we joined the Ellen MacArthur Foundation’s Circular Economy 100 programme. This initiative mobilises companies, public institutions and researchers with the aim of promoting the circular economy through alternatives to owning equipment, such as leasing solutions with additional services.
In 2018 also, we launched Kintessia, the first B to B marketplace for agriculture, transport, and construction equipment. This fully-secure platform connects professionals who need equipment with those who want to rent theirs. This is one way to optimise the use of equipment while providing a value-added service to professionals.
Lastly, in March 2019, we concluded a European partnership with Canon Medical Systems aiming to give a second life to medical imaging devices such as MRI, X-ray and ultrasound equipment. In this context, we will offer solutions that consist of providing new equipment to companies, then have it refurbished by the manufacturer – thus guaranteeing an optimal level of quality — before putting it back on the market to maximise its lifecycle. This makes the equipment more financially accessible to customers of Canon Medical Systems, while conserving the scarce resources needed to manufacture it.